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    来源: 南方日报网络版     时间: 2019-08-19 01:46:49
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    本溪装修费发票_电__微  158-1455-1840  ---赵、生---σ σ【2892230191】诚、信、合、作,100%保、真、售、后、保、障、长、期、有、效。1.3T+9AT,还带四驱,这款SUV不到20万就能买,性能杠杠的

      


    【砖叔推荐】简单分享用车感受,拿完话费还能领机油大礼!

    2007款(进口)指南者

    早在2007年,Jeep指南者以进口车的身份进入了中国市场,挑战当时在20万左右区间一家独大的本田CR-V,这是Jeep打出一张非常规的牌。如果说大切诺基让我们看到了Jeep狂野的一面,那么指南者的出现就让我们感受到了Jeep大汉也有含蓄的一面。

    2007款(进口)指南者

    指南者的到来是Jeep第一次对中国引进紧凑型SUV,它可以说是肩负着期望而来。我们从它的身上看到了,原来时尚精致和越野性能结合在一起是这样的。从当年来看这款指南者绝对够新颖和动感,同时它也是当时唯一一款采用多连杆后悬挂的Jeep车型。多连杆后悬挂很适合公路上行驶,很好地弥补了以往Jeep车型欠缺的操控性。为什么说它带有傲气?因为它当时的售价是24.99-28.99万元,这个价格比城市SUV王者地位的CR-V还要高出4、5万元。

    2007款(进口)指南者

    在后面的时间里,指南者的销量表现算得上优秀。其中,它的高光时刻是在2012-2014年,Jeep指南者连续三年蝉联进口SUV销量冠军。

    2016年对于指南者乃至Jeep来说都是一个非常重要的时间节点。在这年里,广汽菲克相继推出了全新自由光、全新自由侠和全新指南者三款Jeep品牌国产车型。逐步从进口转国产的营销模式后,广汽菲克销量得到巨大的攀升。从官方公布的销量中,2016年广汽菲克累计售出将近18万辆,其中国产车型超14万辆,同比大增260%,占到总销量的79%。

    2016年国产指南者正式下线,同年年底上市

    到了2017年,Jeep的三款马车继续高速增长,并在其带动下广汽菲克实现了逆势增长,全年销量超过22万辆,同比增长23.6%,实现了自2015年12月以来连续25个月的同比增长。要知道2017年乘用车市场整体增速仅为3%而已。

    2017款指南者

    所以国产后的指南者能够一炮打响,是遇上了好时机和十分具有竞争力的售价(15.98-24.18万元)的结果。这也让更多的消费者能领略到指南者的风采,而不是被昂贵的进口售价拒之于门外。

    然而,在这刚刚走过的2018年绝对是让广汽菲克难忘的一年。在汽车市场销量急剧增长的背后,中国车市迎来30年来首次负增长。广汽菲克销量大幅下滑,全年累计销量不到13万辆,同比下滑38.99%,加上2019年第一季度销量累计仅为2.1万辆,同比下滑41.32%,这也意味着广汽菲克已经连续下滑15个月了。

    广汽菲克的王牌Jeep品牌也不能幸免,其2018全年销量为15万辆,年环比下降23%。指南者现在的销量已经跌至月均3千辆左右,实属惨淡。有网友吐槽说Jeep车型质量问题频发,让人懊恼。这里我们单纯从产品层面的原因来剖析它销量下滑的原因,这是不公允的,Jeep的产品战略和定位,从现在的市场反馈来看,都是存在问题的。

    菲亚特克莱斯勒集团(简称FCA)CEO马尔乔在去年的新五年规划发布会上承认,FCA在中国犯了战略性错误,特别是JEEP品牌,而且中国市场比欧洲市场要难搞多了。

    根据工信部公示的《2018年度乘用车企业平均燃料消耗量与新能源汽车积分情况》显示,广汽菲克油耗积分约-12万分,排在国产乘用车生产车企的倒数第7位。而在17年的情况更糟,广汽菲克的油耗约-14万分,排在倒数第5位。

    双积分”指的是:平均燃油消耗量积分(CAFC积分)和新能源积分(NEV积分)。未来对企业的油耗积分(CAFC)和新能源积分(NEV)将实行并行管理,即双积分政策。车企必须满足两个积分,否则将新生产的超过油耗目标值的新车不让上市。简单来说,就是就是每一辆汽油车如果超过了排放限值的,就会得到一个负的分数,这就意味着咱们国家是支持新能源电动化去发展。这也是众多车企为突然扎堆大力发展新能源汽车的主要原因之一。

    除此之外,它到底还犯了哪些错呢?下面编辑试着以指南者为例来分析一下。

    指南者,Jeep给它的定位是“专业级新中产家庭SUV”。它口中的“新中产家庭”代表的是哪类消费者呢?这个界限比较模糊了,但在中国,中产阶层最大的特征就是收入稳定丰富、未来可预期。而这类人或者家庭在买车的时候,一般都选择豪华品牌车型居多。从这里我们看出Jeep给予指南者的定位偏高了。

    现在的Jeep知错就改,给指南者重新定位,叫做“专业级中高端城市SUV”。这样好理解很多了,从新中产家庭到中高端城市SUV,其实就是将产品定位从人回归到了车上面。

    这几年SUV市场高速发展,无论是合资还是国产车企全都在研发SUV车型,个个都赚得盘满钵满。对于指南者来说,它要面对的对手可不止同价位的CR-V、荣放和途观等车型,还有诸多后起之秀。买衣服都要货比三家,更何况是买一辆车,在这竞争如此激烈的情况下,稍有不慎,便会被淹没在诸多竞争对手的浪潮当中,不见踪影。

    而面对CR-V和途观等对手,指南者的竞争力会出现后劲不足。指南者的车身尺寸为4415x1819x1645mm,轴距2636mm,在紧凑型SUV当中算是小身材的了。

    面对以上问题的种种,Jepp当然不能坐以待毙,而且再次将希望寄托在了中期改款的指南者身上。新款指南者身上最大的亮点就是搭载了一台全新的1.3T发动机,官方是这样说的,消费者的在买车的时候总希望“动力更强一点、油耗更低一点、外观更酷一点”,那么指南者1.3T车型来了。

    FCA集团全新1.3T发动机,首搭Jeep指南者

    指南者1.3T身上的发动机是FCA集团(菲亚特克莱斯勒集团)下的全新小排量涡轮增压发动机产品,首次搭载在Jeep品牌下面,也就是此次上市的新款指南者上面。

    这台GSE-T4 1.3T 4缸涡轮增压发动机,在保证减小排量的同时也比之前的1.4T发动机增大了6kW和20N·m的动力。其最大扭矩的输出转速由2500rpm下降到了1850rpm,同时也满足了国VI排放标准。

    此外,1.3T四缸发动机集成了9大最新技术,包括:缸内侧置燃油直喷技术、集成式水冷中冷器、曲轴/活塞偏置技术、全可变气门调节MAIR技术、气缸盖集成式排气歧管、变排量机油泵、增压器电控放气阀、电子节温器。这些技术都是为了减少燃油消耗和涡轮迟滞,并进一步提升NVH。

    Jeep乃至FCA集团都寄望于这台1.3T发动机能为他们带来新的动力,新款指南者作为开路先锋,它肯定要做好榜样。它想要重回巅峰,月销破万现在还不太现实,但稳打稳扎,用这台寄予厚望的全新发动机表现重新挽回消费者的心,先回到5-6千的销量水平问题应该不大。待这台发动机继续应用在广汽菲克Jeep改款自由光、指南者与自由侠中的时候,也将是1.3T指南者被认可的时候了。这是才有机会重回销量巅峰。

    重回巅峰这条路注定不容易,现在也只是刚刚开始,让我们好好期待一下新款指南者后面的表现吧。


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